My Scene

Mattel је представио лутке My Scene у јесењој сезони 2002. како би се такмичио са луткама Bratz. Серија се првобитно састојала од три женска лика различитих етничких припадности и личности; Mattel је временом додао још лутака. Његове три оригиналне лутке, Барби, Медисон и Челси, свака је имала два додатна модна одећа. Осим Барбике, ликови су добили имена по локацијама у Њујорку. Mattel је додао још лутака серији, почевши од Ноли и три мушка лика, Брајанта, Ривера и Хадсона, 2003. Деланси и Елис су такође премијерно пуштене у продају у линији „Hanging Out“, која је представљена крајем 2003. Кензи је дебитовала у линији „Getting Ready“ 2004., а Ниа 2008. У My Scene постоји седам ликова (Кенеди, Медисон, Челси, Деланси, Ниа, Хадсон и Ривер), шест ликова који се више не производе (Барби, Ноли, Кензи, Брајант, Елис и Сатон) и четири лутке специјалног издања (Линдзи, Џај, Тајсон и Рајан). Свака од девојака из My Scene (и три дечака) има кућне љубимце.

Женске лутке имају калуп тела који се не увија, са обликованим пупком и деле калуп лица, развијен посебно за бренд, који има мали нос, широке јагодице и велике, напућене усне. Лутке из неких линија имају укорењене трепавице и блиставе очи. Као и Bratz, ове лутке имају велике ципеле које служе као стопала, али такође имају традиционална Барби стопала и могу носити обичне Барби ципеле. Мушке лутке такође имају ексклузивне калупе за лице компаније My Scene; њихови калупи за тело потичу од претходних мушких лутака.

2004. Mattel је произвео нове калупе за насмејана лица и за мушке и за женске ликове, који су били присутни само кратко време на женским луткама, док су мушке лутке имале ове калупе до почетка 2005. Почевши од линије „Club Birthday“, калупи за лице лутака My Scene су промењени у калупе без осмеха који су више подсећали на линију лутака „Bratz Boyz“.

Крајем 2005. Mattel је објавио линију My Scene под називом „My Bling Bling“, која је представила нови скенирање очију које је изгледало сензуалније у поређењу са претходним издањима. Средином 2006. Барби је избачена из линије у корист новог лика по имену Кенеди, који ће бити представљен у линији „Fab Faces“.

Почевши од линије „Swappin' Styles“ из 2006., Mattel је произвео још два нова калупа за лице женских лутака - један са полуотвореним осмехом, а други са затвореним осмехом. Ова линија је такође поново објавила калуп за насмејано лице „Getting Reading“.

2007. лансирана је донекле контроверзна линија под називом „Growing Up Glam“. Ове лутке имају окретни кључ на леђима који може учинити да лутка расте и да јој расту груди, слично озлоглашеној лутки „Growing Up Skipper“.

Метел је престао да продаје лутке My Scene у САД 2008., али је наставио да продаје лутке на међународном нивоу, све док Mattel није обуставио производњу целе линије My Scene 2011.

Поновно покретање оригиналне линије лутака објављено је 2024. као колекционарско издање. Поновно лансирање је представило три лутке са којима је линија почела; Барби, Челси и Медисон. Други талас, који су чинили Ноли и Џаи, уследио је 2025.

13. априла 2005. конкурентска компанија за играчке компаније Mattel, MGA Entertainment, поднела је тужбу против компаније Mattel због бренда My Scene, тврдећи да је дошло до дуплирања мултиетничког изгледа, моде и паковања њених лутака Bratz. У тужби се даље тврди да је Метел „учествовао у делима нелојалне конкуренције и кршења права интелектуалне својине са циљем да оштети свој тржишни удео, збуни потрошаче и злоупотреби репутацију компаније“.

2006. компанија Mattel је поднела контратужбу против компаније MGA Entertainment, тврдећи да је творац лутки Bratz, Картер Брајант, радио за Mattel када је развио идеју за Bratz 1999. и да је тајно однео идеју у MGA, а MGA је заузврат развио лутке Bratz прве генерације, прикривајући Брајантову умешаност. Брајант и Метел су постигли нагодбу пре суђења, на којем је савезна порота доделила Mattel-у 100 милиона долара одштете због кршења њихове интелектуалне својине 2008., а додатно су издали забрану којом су приморали MGA да престане са продукцијом Bratz-а.

Међутим, на поновљеном суђењу 2011., произвођачи играчака MGA тврдили су да је, производњом лутака My Scene, Mattel украо њихове пословне тајне и прекршио антимонополске законе и тражили су милијарду долара штете. Судија је пресудио у корист MGA, а MGA је добио решење у укупном износу од 309,9 милиона долара, ослободивши компанију да поново производи Bratz— у то време је Mattel повукао линију My Scene.

My Scene девојке

• Barbie is "...cute but edgy", with pale skin, blonde hair, and blue eyes. Her birthday is September 30 and her astrological sign is Libra. Her favorite place is the spa and she loves yoga, massage, and pedicures, chatting with cute guys, and going to movies and parties with her friends. Her favorite beverage is iced coffee and she cannot live without her cellphone. River is her boyfriend. Her pet is Yorkie. She moved to California and was replaced by Kennedy. Barbie is voiced by Kelly Sheridan, who is also starred in the Barbie film series.
• Madison (Westley in Europe) is African-American, with dark skin, light blue eyes and medium brown hair. She was one of the original three dolls and the 'shopper' of the gang. According to the official My Scene website, she is an urban girl, who enjoys traveling in style, spending her time getting manicures at her favorite spa, and going shopping. She is romantically paired with Sutton. Her birthday is August 3 and her astrological sign is Leo. She lives with her father and cannot go anywhere without her journal. In Europe, she is called Westley, but in the US, she is named after Madison Avenue, a major shopping district. Her pet is Bella. Madison is voiced by Kathleen Barr.
• Chelsea has light (then pale) skin, brown/hazel eyes, and auburn hair. Chelsea is an artist and was one of the original dolls. She wants to be a fashion designer and according to the official website, her signature look is "...original and funky." Her birthday is November 10 and her astrological sign is Scorpio. She loves retro clothing stores, her prized possession is her notebook and she loves pets. She is named after the Chelsea neighborhood in New York City, and her pet alternates between Mambo and Churro. Chelsea is voiced by Nicole Bouma.
• Nolee is of Asian-American descent, with black hair, light skin, and brown eyes. She was the fourth doll in the My Scene line and is a fortune-telling skater girl. Her birthday is May 23 and her astrological sign is Gemini. She dated Bryant until 2003, the year Bryant was dropped from the My Scene line after he moved to London. According to the official website, she is good at keeping secrets, believes in good luck and karma, and her look is described as "athletic". She was discontinued in the shows. She is named after Nolita in New York and her pet is Cookie. Nolee is voiced by Tegan Moss.
• Delancey is of Irish and Italian descent. This doll was originally produced with maroon-streaked platinum blonde hair, green eyes, pale skin, and a beauty mark on her cheek. In 2007, she was produced with dark brown hair with blonde streaks and greenish-blue eyes. She is from California and is a skater and surfer. She is Chelsea's cousin. According to the My Scene website, she enjoys the beach. Ellis is her boyfriend. Her birthday is May 10 and her astrological sign is Taurus. Her look is edgy, funky, and colorful. She was named after Delancey Street in New York City. Her pet is named Sugar. Delancey is voiced by Meghan Black.
• Kenzie has red hair, lightly freckled skin, and green eyes and is from Atlanta, Georgia. Kenzie has appeared four times since she was introduced in 2004. She and Nolee were very close and, according to the official website, Kenzie works at her cart in the shopping mall and also creates scents. Her birthday is June 25 and her astrological sign is Cancer. She likes to make people laugh, and her style is characterized as "cute." Her pet is Coco, and was a repaint of Barbie's dog, Yorkie. Kenzie is voiced by Ashleigh Ball.
• Kennedy has golden-blonde hair, light (then tanned) skin, and gray-blue eyes. She replaced Barbie in 2006 after Barbie moved to California. She enjoys going to cafés, parties, and traveling. Kennedy is an Aquarius who is "...a celebrity in training" and came from Hollywood. She is named after John F. Kennedy International Airport in New York City and her pet is Yorkie, a dog.
• Nia has green eyes, tanned skin, and strawberry-blonde hair. The newest Latina in the group, she was introduced in 2008. Born in Mexico City, she now lives in Miami. She is a DJ. The official website states that she likes to be loud, funny, and the life of any party. Her astrological sign is Libra and she loves reading romance books.
• Jai is dark-skinned with brown eyes and dark brown hair. She is from the Caribbean country of Jamaica, and sells clothes and jewelry made by herself at a stand. There she met Sutton, who flirts with her, and was sold in a gift set with him in the "Jammin' in Jamaica: Bicycle Built for Two" line. Her astrological sign is Taurus. Her pet is a Chihuahua dog named Blanca. Jai is voiced by Brenda M. Crichlow.
• Lindsay Lohan – Mattel received special rights to create the only likeness of actress and singer Lindsay Lohan for their "My Scene Goes Hollywood" line.

My Scene момци

• Bryant has green eyes and strawberry blonde hair. He was introduced in Game On along with Hudson and made his last appearance in Rumor Has It before moving to London. According to the official website, he is an Aquarius born on February 6, snacks on wasabi green peas, loves video cameras, likes to skateboard, and would not watch a buddy cop movie. He is probably happiest when he is behind a camera, as he loves documenting every moment. He was marketed as Nolee's boyfriend. It is rumored he was created to look like American Idol runner-up Justin Guarini. A character identical in appearance to Bryant was featured in a webisode on Kennedy's homepage. He is never supposed to be Bryant, but a rock star who went to school with Kennedy in Hollywood. Bryant was named after New York's Bryant Park. Bryant was the least produced of the boys and discontinued in 2003.
• Hudson is Caucasian with light blue eyes, pale skin, and blonde hair. He was one of the first male dolls to be introduced in the My Scene line and is often romantically paired with Chelsea. According to the official website, his favorite sport is soccer, he likes to hang out in Central Park, he gets around on foot, and cell phones are his pet peeve. He is named after the Hudson River in New York, and his sign is Capricorn due to his December 23 birthday. Hudson is voiced by Kirby Morrow.
• River has dark hair, a fair skin tone, and brown eyes. He is Barbie's boyfriend. According to the official website, he is a rock musician, his birthday is on December 3 (or 6) and his sign is Sagittarius. His favorite music is the post-punk genre. He snacks on tofu dogs and likes girls with a great smile. He lives for music, as he feels it is the only way he can express himself, so he plays with a few different bands. He is also named after the Hudson River in New York. River is voiced by Alessandro Juliani.
• Sutton is African-British with dark brown hair, brown skin, and eyes, and is from London. His character is less developed than those of Hudson and River; the original Sutton doll came with art supplies, while later dolls came variably with musical and computer accessories. He is sometimes romantically paired with Madison and, according to the official website, he has an urban look. He was born on April 17 and his sign is Aries. His favorite food is french fries, although "[he] calls 'em "chips," he makes his own music, and looks for a girl who's "sweet...but can get sassy, too!" He likes New York City. He's supposed to be a bit of a ladies' man, as well as a fantastic dancer. He's named after Sutton in South London. Sutton is voiced by Mark Hildreth.
• Ellis is characterized as Caucasian, with brown hair, a pale skin tone, and green eyes. He is Delancey's boyfriend. According to the official website, his birthday is March 1 and his sign is Pisces. His favorite food is New York pizza, he drinks chai tea and takes acting lessons with the hope of one day being in movies, although he does not want to become a shallow Hollywood movie star. He was somewhat scared of acting at first, but now he enjoys it, saying "performing is such a rush". Ellis was the second least produced of the My Scene boys and was discontinued in 2004 after he moved. He is named after Ellis Island in New York. Ellis is voiced by Shane Meier.
• Tyson is Jamaican with brown skin, blonde hair, and hazel eyes. He likes surfing and flirting with girls. His astrological sign is Scorpio. He owns a 5-star hotel named Jamaican Palms. His love interest is Chelsea, and was sold in the "Jammin' in Jamaica: Surfrider" line.
• Ryan Ridley – like Lindsay Lohan, he is an actor and also a screenwriter and producer. He has dark brown hair with matching eye color and a pale skin tone; the "My Scene Goes Hollywood" film has a tanned version. Ryan is voiced by Samuel Vincent.

• MyScene US Архивирано 2008-05-17 на сајту Wayback Machine