Zhang Xuefeng (born Zhang Zibiao; 1984–2026) was a Chinese education consultant and influencer. He became widely known in China for advice on university major selection and postgraduate entrance exams, as well as for his outspoken and controversial commentary on education and employment. He built a large online following and a commercial business focused on Gaokao college entrance exam consulting before his death in 2026.
Rise to prominence
Zhang gained national attention in 2016 after a lecture video summarizing postgraduate entrance exam institutions went viral online. He later appeared in television and online variety programs. By the 2020s he was one of the most prominent figures in China's Gaokao consulting industry, with millions of followers across several social media platforms. In 2023 he was elected as a deputy to the 14th Jiangsu Provincial People's Congress.
Controversial commentary
Zhang took a pragmatic, economically oriented view of higher education, often judging university majors by their perceived employment prospects. His provocative remarks about fields such as the sciences, journalism, humanities and the arts drew criticism from education commentators and academics, who argued that his rhetoric oversimplified these disciplines. His comments on liberal arts also drew support from some students facing a competitive job market.