Sold Out on You is a 2026 South Korean romantic comedy workplace television series written by Jin Seung-hee and directed by Ahn Jong-yeon. It stars Ahn Hyo-seop, Chae Won-bin, Kim Bum, and Go Doo-shim, and follows two people who are devoted to their work yet neglectful of their own well-being as their lives become intertwined. The series aired on SBS TV from April 22 to May 28, 2026, on Wednesdays and Thursdays, and is also available on Netflix.
Plot and premise
The story centers on Matthew Lee and Dam Ye-jin, who meet through a series of encounters across day and night. As their paths keep crossing, they gradually come to understand each other's struggles, including his hidden burdens and her battle with insomnia. Through their growing connection, they support one another in facing personal challenges, healing emotional wounds, and finding love amid the chaos of everyday life.
Cast and characters
Ahn Hyo-seop plays Matthew Lee, a cosmetics researcher who runs a mushroom farm in a rural village, and Chae Won-bin plays Dam Ye-jin, a television show host at a home shopping network. Kim Bum plays Eric Seo, a company executive who returns to Korea to reconnect with Ye-jin. Go Doo-shim plays Songhak Lady, the influential matriarch of Deokpung Village.
Broadcast and release
The series was broadcast on SBS TV in a weekly slot on Wednesdays and Thursdays at 21:00 Korea Standard Time. Beyond its television run, it was made available for streaming on Netflix.