Prince Holding Group, also known as Prince Group, is a company based in Cambodia. It has been described as one of the country's largest conglomerates, with interests in real estate, financial services through Prince Bank, and airlines through Cambodia Airways. In 2025, the company and its chairman Chen Zhi were sanctioned by the United States and the United Kingdom over alleged involvement in scam centers and online fraud.
Founding and growth
The group was founded by Chen Zhi in 2015. It invested heavily in Sihanoukville, a town that became known as a Chinese casino boomtown, where it operated physical and online casinos aimed at the mainland Chinese market, where gambling is illegal. In 2017 Chen and the group co-founded the Jinbei Casino with Sar Sokha, a Cambodian politician who later became Deputy Prime Minister. Business flourished until 2019, when online gambling was criminalized in Cambodia, followed by travel restrictions during the COVID-19 pandemic.
Legal proceedings
Chinese authorities began investigating the group's links to online gambling and money laundering in 2020, and a Chinese court later alleged that it had profited from illegal gambling. The group denied the allegations, saying related entities were unconnected or were impersonating it. In late 2025 assets linked to the group were frozen in several jurisdictions, and in 2026 Cambodia reported Chen's arrest and the liquidation of Prince Bank.