Now

• Natal Organisation of Women, a South African women's organization
• National Organization for Women, an American feminist organization
• National Oversight and Whistleblowers (NOW), a Malaysian NGO
• Now! (political party), a liberal political party in Poland
• Ora! (English: Now!), a centrist political party in Italy
• NOW Venture Capital, a Tokyo-based venture capital co-founded by a Kazuma Ieiri
• ServiceNow, a cloud computing company (NYSE ticker symbol NOW)

Broadcast and streaming services

• Now (streaming service)
• Now Business News Channel, a 24-hour finance news channel
• Now (British TV channel), a British television channel that started broadcasting in 1990 and ceased the same year
• Now TV (Hong Kong), a pay-TV service provider headquartered in Wan Chai North, Victoria City operated by PCCW Media Limited
• Now (Turkish TV channel), a Turkish general entertainment channel owned by The Walt Disney Company, formerly known as TGRT (1993–2007) and Fox (2007–2024)
• NOW.com, an online TV/broadband network, formerly Network of the World owned by PCCW
• NOWTV, the previous on-air name of CHNU-DT in Surrey, British Columbia
• Now TV (New Zealand), a former television station in Christchurch, New Zealand
• 9Now, an Australian video-on-demand service

Film, TV episodes, and TV series

• No Opportunity Wasted, a Discovery Channel TV series hosted by Phil Keoghan
• "Now" (The Walking Dead), an episode of the television series The Walking Dead
• In Time, formerly titled Now, a 2011 American science fiction film
• Now with Tom Brokaw and Katie Couric, referred to as Now, a 1993–94 news program
• Now on PBS, formerly NOW with Bill Moyers, a TV newsmagazine which aired from 2002 to 2010
• Now with Alex Wagner, an MSNBC news program premiering in 2011
• The Now, combination local news/national news program broadcast on E. W. Scripps Company television affiliates

Literature

• Now (1940–1947), a political and literary periodical founded by George Woodcock
• NOW! (1979–81 magazine), a short-lived UK news magazine
• Now (newspaper) (1981–), also known as NOW Magazine, a Canadian alternative newsweekly
• Now (1996–2019 magazine), a former British weekly entertainment magazine
• Now (book), 2017, about radical leftist politics by anonymous author(s) The Invisible Committee
• Now (manhwa) (2001–2007), a Korean graphic novel weekly, 2001-7
• The Now (newspaper) (1984–2017), a Canadian biweekly
• NOW Comics, an American comics publisher, active 1985–2005
• NOW News, a Beirut-based Lebanese news website focused on the Middle East published in English and Arabic
• TV Now (2000–), an Irish television magazine

Music

Albums

• Now (Anna Abreu album), 2008 album by Finnish singer Anna Abreu
• Now, or Now Fred Astaire, 1959 album by Fred Astaire
• Now (Astrud Gilberto album), 1972 album by Astrud Gilberto
• Now (Bibi Zhou album), 2007 album by Chinese singer Bibi Zhou
• Now (Black Uhuru album), 1990 album by Jamaican reggae band Black Uhuru
• Now! (Bobby Hutcherson album), 1970 album by jazz vibraphonist Bobby Hutcherson
• Now (Cara Jones album), 2000 album by Cara Jones
• Now (Dionne Warwick album), 2012 album by Dionne Warwick
• Now (The Dubliners album), 1975 album by The Dubliners
• Now (Eric Kloss album), 1978 album by saxophonist Eric Kloss
• Now (Fireflight album), 2012 album released by Christian rock band Fireflight
• Now! (France Joli album), 1982 album by France Joli
• Now! (Other Dimensions In Music album), 1997 album by jazz quartet Other Dimensions In Music
• Now (Girugamesh album), 2010 album by Girugämesh
• Now (Graham Nash album), 2023
• Now (Jade Warrior album), 2008 album by British band Jade Warrior
• Now (Jessica Andrews album), 2003 album by country music singer Jessica Andrews
• Now (John Paul Young album), 1996 album by Australian pop singer John Paul Young
• Now (Nearly 36), 2003 album by King Creosote
• Now (Maxwell album), 2001 album by American R&B singer Maxwell
• Now (Mucky Pup album), 1990 album by hardcore band Mucky Pup
• Now (MYMP album), 2008 album by M.Y.M.P.
• Now (The New Seekers album), 1973 album by British pop group The New Seekers
• Now (Patrice Rushen album), 1984 album by American Patrice Rushen
• Now (Peter Frampton album), 2003 album by Peter Frampton
• Now (Paul Rodgers album), 1997 album by English rock musician Paul Rodger
• Now (Se So Neon album), 2025 album by South Korean indie rock band Se So Neon
• Now (Shania Twain album), 2017 album by Canadian Shania Twain
• Now! (Sonny Stitt album), 1963 album by jazz saxophonist Sonny Stitt
• Now (Ten Years After album), 2004 album by blues rock band Ten Years After
• Now (Vigleik Storaas album), 2007 album by Vigleik Storaas Trio
• Now (The Tubes album), 1977 album by The Tubes
• Now, an album by Bhagavan Das
• Now, 1972 album by George Baker
• Now, 2001 album by Greg Long
• Now, 1997 album by Kosmos Express
• Now, 1973 album by Lou Sino
• Now, 1955 album by Steve Roach
• Now (EP), 1992, by Band of Susans
• Now That's What I Call Music!, a series of various artist compilation albums released in the UK and Ireland

Songs

• "Now" (Def Leppard song), from the album X
• "Now" (Joywave song), from the album How Do You Feel Now?
• "Now" (Paramore song), from the album Paramore
• "Now" (Staind song), from the album Staind
• "Now", by Avail from Front Porch Stories
• "Now", by Brotherhood of Man from Love and Kisses from Brotherhood of Man
• "Now", by Carpenters from Voice of the Heart
• "Now", by Days of the New from Days of the New
• "Now", by Edie Brickell from Shooting Rubberbands at the Stars
• "Now", a single by Eyedea & Abilities
• "Now", a song by Gotthard from Domino Effect
• "Now", by Krokus from Change of Address
• "Now", by Logic from the deluxe album version Under Pressure (album)
• "Now", by Nomeansno from 0 + 2 = 1
• "Now", by Prince from The Gold Experience
• "Now", by Trouble Maker from Chemistry
• "Now", by Yeat from Afterlyfe
• "Now!", by Sandra from The Wheel of Time
• "Now!", by Scorpions from Blackout

Performers

• The Now, an English punk rock group
• The Now, a name used by American rock band Tripsichord Music Box
• NOW Nightmares on Wax, DJ and electronic music composer

Other uses in media

• Now (brand), a brand of multimedia electronic devices produced by Hasbro

• Google Now, a mobile personalized search application by Google
• Negotiable order of withdrawal account, a type of bank account
• Network of Workstations, a computer network
• Northern Ohio and Western Railway, an Ohio railroad