WIFC (95.5 FM) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area.
Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.
History
WIFC began broadcasting August 29, 1948 as WILN-FM, and was one of the first FM stations in Wisconsin to broadcast in stereo in the early 1960s. The station changed its call letters to WSAU-FM on March 30, 1962. It later changed its call letters again to the current WIFC on August 4, 1969. It and sister station WSAU were originally owned by The Milwaukee Journal.